Urbestself

Concept

Urbestself's 6-Minute Journals have sold over 2 million copies, establishing them as the number 1 choice for personal development.

As a designer, I took charge of implementing a new concept for the brand's social media channel @urbestself. Collaborating closely with the social media team, my goal was to ensure that the brand's message of self-improvement and personal growth was effectively conveyed through the social media platform.

In addition, I took charge of organising and executing product and mood photoshoots to not only showcase the journals but also to give them a distinct face and personality, making them relatable and approachable.

The redesign of the complete brand has been done in collaboration with Maria Gottwig and Sevnur Acar.

Info

Client
Urbestself
Urbestself - Social Media Redesign - Hero Image Photoshoot
Urbestself - Social Media Redesign - Social Media Instagram RedesignUrbestself - Social Media Redesign - Social Media Instagram PostsUrbestself - Social Media Redesign - Social Media Instagram ScreensUrbestself - Social Media Redesign - Photoshoot ProductUrbestself - Social Media Redesign - Social Media Instagram Redesign - Mood